Reel

Work

About

Reel

Work

About

Breeze app

Client:

Breeze

Role:

Interactive design

I contributed to the design, brainstorming, and actual animation for various sections of the web flow.

Breeze app

Client:

Breeze

Role:

Interactive design

I contributed to the design, brainstorming, and actual animation for various sections of the web flow.

Breeze app

Client:

Breeze

Role:

Interactive design

I contributed to the design, brainstorming, and actual animation for various sections of the web flow.

Don't click on it if you don't want it to cry.

We decided to test the hypothesis that storytelling would help users stay in the funnel longer and increase quiz completion rates. Create a set of 20+ stages of a flower that blooms as users progress through the quiz.

How can we encourage users to choose a higher subscription tier? We used a character to add an emotional impact to each choice. Click the buttons to see the reaction.

How can we encourage users to choose a higher subscription tier? We used a character to add an emotional impact to each choice. Click the buttons to see the reaction.

Denis Kaita 2026